Commercially trained VDA's improve Bodyshop profit
About Us
Mark Sherratt brings decades of hands-on experience in the Bodyshop industry, helping teams transform operational performance into measurable profit.
Having worked with Vehicle Damage Assessors, Estimators, and Bodyshop Managers across the UK, Mark understands the challenges of balancing customer satisfaction with strong commercial outcomes.
He created VDA Profit Training to equip Bodyshop teams with the skills, tools, and confidence to consistently deliver the most profitable repairs.
Mark’s approach is practical, engaging, and results-focused. He doesn’t just teach theory, he ensures every delegate leaves the classroom knowing how to apply what they’ve learned in the real-world Bodyshop environment.
Course
Overview
This practical, commercially focused training day moves VDA’s beyond processing estimates and into actively driving operational performance.
A One-Day course designed to drive Bodyshop profit
Delegates gain a clear understanding of:
• How gross profit is created and protected
• The commercial goals of a successful Bodyshop
• What defines a truly profitable repair
• How to consistently sustain strong margin performance
The atmosphere is relaxed, engaging, and focused on real-world application, not theory.
THE 5 STAR REPAIR™
This concept identifies the estimates and repairs that maximise profit, drive quality and improve customer satisfaction.
However, understanding the most profitable repair is only half the equation.
Without conversion, opportunity is lost.
POST-COURSE SUPPORT
One Month Follow-Up Support. Training without implementation delivers limited results.
One month after completing the course, Mark conducts a one-to-one team call with each candidate to ensure operational performance practices have been successfully embedded.
This accountability ensures the training translates into measurable commercial improvement.
Why Choose Us
Mark combines decades of Bodyshop experience with a practical, results-driven approach.
VDA Profit Training helps teams secure the most profitable repairs and boost operational performance.
Expertise
Decades of Bodyshop experience
Profit Focus
Maximise repair margin
Actionable Skills
Tools you can use immediately
Accountability
Follow-up ensures result
Our Numbers
At VDA Profit Training, transparency matters. We track real results so Bodyshop teams can see the impact of our training, from profitability to operational performance. Your site could see:
8%
Increase of Retail, Non-App Insurance Estimates
20%
Improvement on Estimate Conversion
Labour, Parts and Paint Sales
Ongoing sales improvement on all areas
Open Ended
Profit increases across all areas of a Bodyshop business
Meet Our Team
Mark has decades of hands-on Bodyshop experience with practical commercial expertise. We’re passionate about helping Vehicle Damage Assessors and Bodyshop teams improve operational performance, boost profitability, and confidently secure the most profitable repairs.
Mark Sherratt
A commercially focused aftersales professional with over 27 years of hands-on bodyshop experience, I bring a proven track record of sustained performance, having led, managed, and mentored teams while developing and supporting national Bodyshop networks.
I currently deliver face-to-face training and coaching programmes, implementing practical, profit-driven strategies that enable Bodyshop teams to identify and retain the most commercially valuable repairs. Recognised for a pragmatic and adaptable approach, I consistently deliver measurable improvements in customer satisfaction, operational performance, and profitability.
Away from the Training Room
I live in the beautiful market town of Church Stretton in Shropshire, where I was raised and have spent my life. At home, I enjoy staying active and indulging my passion for Cars (Classic cars) Golf, and Walking.
Our Clients
Our clients range from independent Bodyshops to larger multi-site operations. They trust VDA Profit Training for practical, results-driven strategies that translate directly into measurable profitability gains.
We pride ourselves on building long-term relationships, providing support beyond the classroom, and delivering training that drives real-world business outcomes.
Testimonials
"Going on this course will really assist with Bodyshop profitability, Mark’s knowledge of Bodyshop’s and the industry, is second to none. If a site wants to understand the most profitable repair, this course is simply an ‘must attend'"
G.Bennett,
Devonshire Motors
"I’ve seen this course, and it is without doubt adding value to the revenue stream of repairs…this course makes VDA’s challenge their conversion rate and think about how profit is created – Mark it is a much-needed course"
R.Jenkins,
EyeLoad
"It is a critical skill within the growth of any Bodyshop for the VDA to make each and every job profitable. This is a great opportunity to help VDA’s be the best they can be"
R.Hill,
BiTech
"This will be a great training course for any Bodyshop looking to put money on the bottom line"
T.Marshall,
Bodyshop Industry Specialist